Amicures have an objective of providing preventive health care solutions.
Keeping personal hygiene is one of the effective ways of protecting yourself from unwanted health challenges. Due to an increased awareness about personal hygiene, individuals are driving the market and have needs to depend on natural sources for the same.A product requirement is anticipated to drive the growth of herbal based hygiene products. Globally experts and users are getting concerned alike, about the potential harmful impact of using artificial chemical formulation for personal care. Hence, preference to natural resources (herbal/ plant based) for hygiene products. India is rich in it's knowledge and cultivation of herbal resources, backed by a strong foundation of Ayurveda knowledge. It gives us an opportunity to utilise and develop various products to meet desires and demand of the market.
We at Amicures are working on identifying the herbs/ plants
which has been used since ancient times and have been recognised for its effective role in personal hygiene, extracting the specific ingredients, optimising the concentration and most importantly using a modern technology like nanotechnology to develop the formulation to make it more user compliance with reduced toxicity. Nanotech based delivery helps to enhance the effectiveness with a small quantity and it also goes very well with traditional Ayurveda concepts.